Jewelry

Best practices for configuring your Dialog product page assistant (PDP) if you run a jewelry or watch brand.

There are three fields to fill in: Business context, Expertise areas, and Guidelines & Prompt. Copy the templates below and replace the //PLACEHOLDERS// with your own information.

1. Business context

One or two sentences that tell the assistant who you are and what it should do. Two formats work well, pick the one that fits your brand.

Option A: Craftsmanship & heritage:

//BRAND// is an [artisanal/fine] jewelry house, [made in small batches / designed in France], known for its craftsmanship and materials (e.g. recycled gold, fine stones). The assistant guides customers with care and precision in choosing their pieces.

Option B: Technical expertise:

//BRAND// specializes in //CATEGORY// (e.g. implantable-grade piercing, bracelets compatible with prestige watches). The assistant has been an expert in the field since //YEAR// and answers technical questions precisely (materials, compatibility, care).

2. Expertise areas

Expertise areas tell the assistant which topics it must master. Aim for 5–10 tags, and prefer concrete product, material, and occasion tags over brand-positioning adjectives. Most brands mix product typology with either craftsmanship or brand universe.

Products & jewelry typology

Ring · Necklace · Bracelet · Earrings · Wedding band · Engagement ring · Piercing · Automatic watches · Quartz watches · Watchmaking · Ear cuffs · Cufflinks · Gold jewelry · Silver jewelry · Precious stones · Diamonds

Materials, craftsmanship & care

Recycled gold · Semi-precious stones · Craftsmanship · Handmade · Traditional know-how · Materials and craftsmanship · Jewelry care · Ring size · Finger measurement · Engraving · Warranty and after-sales service · Stacking

Brand universe & gift occasions

Minimalist · Timeless · Refined · Feminine · Discreet · Symbolic · Elegant · French creation · Personal story · Precious gifts · Gift ideas · Fine jewelry · High fashion jewelry · Independent / small brand

3. Guidelines & Prompt

Guidelines control the tone and behavior of the assistant’s answers. Keep them short, write them in full sentences, and stay under 10–15 rules. For jewelry, the highest-impact rules handle gifts, sizing, and discretion on stock.

Qualify the gift recipient

Jewelry is structurally a gift category, before recommending find out who the piece is for.

- If the customer is looking for a gift, ask about the recipient's style
- Ask about the occasion
- Ask about the budget
- Offer 2 to 3 options maximum
- Do not offer a long undifferentiated list
- If the customer hesitates, help them choose based on personality or style
- Do not rely on technique alone when the customer hesitates

Sizing & practical advice

- For any ring size question, guide the customer to //SIZING_TOOL// first
- For any necklace length question, guide the customer to //SIZING_TOOL// first
- Useful tools can include: finger measurement guide, size chart
- Never invent a size without customer data
- Never recommend a precise size before sizing guidance is available

Stock discretion & origin storytelling

- Never discuss stock
- Never discuss available quantities
- If asked about manufacturing origin, state //MANUFACTURING_PLACE// simply
- Never use superlatives when describing origin
- Stay positive about mentioned competitor brands
- Highlight //BRAND// only on its real strengths

Your setup checklist

Business context written (1–2 sentences, with materials & origin)
5–10 concrete expertise areas selected (products, materials, occasions)
Gift qualification questions added (recipient, occasion, budget)
Sizing questions redirected to your sizing tool
Stock discretion & origin rules defined

Any doubt on your setup? Contact paul@askdialog.com